Introduction
Regardless of whether you are a publisher or an advertiser, you will know the importance of ads and their monetization potential. As a publisher of a website, you not only should focus on developing your content but also on the positioning and the type of ads that get generated on your website.
When your content is hidden by too many irrelevant ads or when the right ads positioned in the wrong way, it may drive away your target audience. Therefore, it is important to choose the right type and position of ads on your website. This way, you may not only get paid as and when your viewer clicks on those ads, but your credibility might also increase in the eyes of your viewers.
As an advertiser, you need customers whom you can win organically. This will only happen when you have chosen the right site for advertising your product. If you don’t, you may lose out on a good opportunity to grow your customer base quickly. As you can see, deciding on the type and position of ads is quite a daunting challenge for advertisers and publishers. This is where the professional ads service provider, Infolinks, makes its mark.
Established in 2007, Infolinks is a company that works on creating intent-based ads and placing them in the right position on the publisher’s site. This way, it aims to achieve the three following goals at the same time:
- Giving the user a good experience when he is browsing the site by helping him with the ads that he wants to see
- Giving the publisher the facility to monetize his blog as he gets paid per click, when the user clicks on these relevant and intelligent ads
- Giving the advertiser a satisfied consumer, who could become his regular customer in the long run
Does Infolinks serve all these purposes? Are they currently the best solution if you are looking to monetize your blogs or website with the help of ads? Let us look into these details in our Infolinks review explained in the below sections. At the end of this article, you will be able to make the right call of whether you can choose Infolinks to monetize your online presence.
About Infolinks And What Does It Do?
Considered as one of the biggest, global advertising platforms in the world, Infolinks is designed to help both advertisers and publishers. It has a presence in over 100 countries and provides ad-support for hundreds of websites in all categories. Here are some of the services offered by Infolinks:
- Innovative, Intelligent and Intent-Based Ads on the websites without compromising on the content or quality of the website
- Advanced ad suites that help you improve traffic and also monetize your online presence, across all platforms
- Techniques to help you earn income by placing ads in the space that you haven’t utilized or even realized yet
- Smart algorithm that generates content-based ads that are extremely relevant to your niche, so that it reaches users in real-time
Some of the achievements that you can notice about Infolinks from its website are:
- Third Largest Publisher Marketplace in the world
- 5 billion ad views per month
- Close to 240million unique users per month
- Over 100,000 websites across the world
Now let’s break down the modus operandi of Infolinks for advertisers and publishers so that you can get a clear idea of how they work. After giving you an overview of that, we will get to the pros and cons of this product followed by our final verdict.
For Advertisers
The three keywords by which Infolinks operates when it comes to advertisers are smart, global and viewable. What is the importance of these words and how does this make your business engaging and profitable? Keep reading to know more about the same:
Smart – If you are an advertiser, you will benefit the most with this strategy of Infolinks. In this strategy, Infolinks helps you to engage with your customers in the most engaging way possible in real quick time. Thanks to this technique, you can woo your customers with intent and relevant ads, as Infolinks uses smart algorithms to place the right kind of ad in the right place.
Global – Are you looking for a far-fetched reach for your ads? If yes, Infolinks is the right choice for you. It has over 1 billion international users; therefore, you can be assured that your ads will get the visibility they deserve.
Viewable – This is one of the most important strategies that Infolinks follows for advertisers, because it ensures that your ads are seen by the right users at the right time with the right amount of engagement. Since these ads are relevant and intent-based, they have more than 90% viewing rates and are highly successful.
What Do You Get As An Advertiser?
You can enjoy a bevy of benefits if you are an advertiser and choose Infolinks to reach out to your target audience with some of the most relevant ads for them. Some of these benefits are:
- Flexibility to choose from a whole range of ad units
- Choose how you want to target your ads to your customers by changing the settings as per your convenience
- One-stop solution for you to advertise across all platforms
- You can search for your targeted ads and display them according to your convenience
- Track and monitor your ads to know how they have performed across various geographies
What Do You Get As a Publisher?
With Infolinks, you will never find a dearth of services because they offer you exciting and innovating ads placed quite strategically in the form of the following features:
InFold – Displays ads right above the fold, after thoroughly researching on the search & display technique; one of the most intelligent ad strategies ever
InScreen – A kind of interstitial ad strategy that helps to display ads in between two pages, as a sort of an intermission
InText – One of the most real-time advertising tools as it does a thorough scan of your page before placing the ad right neatly inside a particular text, to improve visibility
InTag – Innovative ad strategy that automatically displays the most trending keyword in your niche and places highly-customizable ads right there to woo your users
InFrame – Type of ad that makes the optimum utilization of the unused ad space on your site; relevant and well-timed ads are placed in the form of attractive banners that don’t interfere with the readability of your page
InArticle – Type of ad that opens up as and when the user engages on a particular page; it is customizable, and you can create ads of any format here
Some important points to note when you are using Infolinks
Are you trying to incorporate the simple Infolinks integration process into your business to improve your profitability? Here are some points you need to remember:
- Infolinks doesn’t cost you anything. Unlike most of the online monetization tutorials that cost you a lot of money, Infolinks doesn’t charge you anything. It is a simple, intent-based ad solutions system that aims to satisfy all the stakeholders concerned.
- Infolinks doesn’t promise you overnight money. It takes time to start earning money in this process, but it is quite a trustworthy method. It can help you in the long run, if you are willing to be patient with it. The minimum payout with Infolinks is $50. You will not be paid anything if you earn less than this. Paypal, bank transfers, Western Union, e-checks, ACH and Payoneer are some of the chosen modes of payment here.
You might have used Google AdSense to make money from ads, because it is one of the time-tested methods in this field. The good thing is that you can use Infolinks and Google AdSense together, which means you can get the best out of both the processes. Google AdSense also aims to place contextual ads on your website, based on your niche.
Main Differences Between Infolinks And Google AdSense
In the above paragraph, we told you that Infolinks could be used along with Google AdSense. Since both operate on the basis of placing contextual ads on your websites, are they both similar to each other? Definitely not! If you haven’t used Google AdSense before, it will help you to know about these differences, so that you choose the better option, which is Infolinks:
Minimum traffic requirement – Google AdSense is very particular about the quality of content in your ad or blog. While both do have minimum traffic requirement rules, Google AdSense is the stricter of the two. You may have to wait for 7 days to get your website approved by AdSense. However, Infolinks approves your request within 2 to 3 days.
Income-Sharing Percentage – Both the systems operate on a pay per click basis. However, Infolinks shares with you 70% of the revenue earned, whereas AdSense shares only 68% of the total revenue earned.
Having said this, we also like to be honest with you about the quality of ads placed by AdSense. The quality is far higher and superior here when compared to those placed by Infolinks.
Pros
- Comes with a one-minute integration model that is very easy to incorporate for advertisers and publishers
- Ads are 100%relevant, contextual, intelligent and always based on back-end algorithms; there is no random guesswork here
- Doesn’t have any requirement for minimum traffic unlike most other monetization tools; therefore, you can get the approval of Infolinks within 2 days
- Perfect opportunity for freshers and newbies to monetize their websites or blogs because Infolinks is one of the few tools that don’t look for minimum requirement when it comes to traffic
- Doesn’t require the cookie data from users to place contextual ads on the website; this means, it protects the privacy of users’ data at all times
Cons
- Not very high-paying, at least in the initial stages; therefore, people might be frustrated to look for better-paying options, even if it costs them a little money
Doesn’t have the same quality of ads when it comes to desktops and mobiles; therefore, as a publisher, you must be very careful about the settings you choose on every device that you use Infolinks on
Bottom Line
For a completely free service, Infolinks provides you more than what you would have ever desired. It works great for newbies and professionals. You can use it on any niche that you want, because Infolinks generates ads based on the algorithms. The ads are placed neatly and strategically, so that they not only improve your readability, but also maintain the page loading speed of your website. Therefore, your users are given an excellent experience while they are on your page.
We would strongly recommend you to try the simple integration model of Infolinks for your business right away, if you haven’t used it already. You have nothing to lose as it is a free version. On the contrary, you have quite a lot of benefits in the form of improved monetization and optimum utilization of the unused ad space on your website.
Try Infolinks right now and track the performance of the ads generated by the system to know the amount of difference it has brought to your monetization potential. You will never regret your decision of incorporating this model for your business, regardless of whether you are an advertiser or a publisher.
