Introduction
Wouldn’t you try every possible trick to monetize your blog or website the best way possible? Regardless of your content having links or not, you would want it to make it visible to as many people as possible and earn money from the same. However, in reality, it is impossible to make every single link valuable and intelligent. That’s where you need a professional service such as Sovrn Commerce, formerly VigLink, to help you make the most of your links.
What does Sovrn Commerce offer you to add value to every single linked and un-linked product on your website? How does it help you track how the links have helped you in your profitability mission? Keep reading to know more about this product.
What Is Sovrn Commerce All About?
Sovrn Commerce is about making your web better than before, as it teaches you to unlock the monetization potential of your links. Thanks to this, as a publisher, you have nothing to worry about because you will get money in a legitimate form. There are no shortcuts in this monetization process as Sovrn Commerce aims to improve your marketability with the help of excellent content.
Sovrn Commerce was established in the year 2014 to add value to the links on the publishers’ websites and help them earn more money than they would have otherwise earned if they had used their ads. Since there are no loopholes in this process, it wasn’t surprising when Sovrn Commerce was regarded as the fourth biggest network in the advertising market within a few years of its launch.
Modus Operandi
The programmatic advertising branch of Sovrn Commerce operates on the basis of some fool-proof tools and technologies that help publishers make the best use of their ads and convert them into money-making opportunities. Here are the three principles by which Sovrn Commerce stands by to provide the best quality of services to publishers and merchants – Leverage, Insight and Automation. Let’s take a look at a brief overview of each of these principles here.
Leverage – In this method, Sovrn Commerce aims to give you full leverage of the worth of your content. It provides you such valuable monetization tools that you can combine with your content to create a lot of traffic for your site. Your traffic would be so huge than even advertisers would compete with each other to place their links on your site. Eventually, you earn a lot of money in two ways – increased traffic and the viewers’ clicks on these ads.
Insight – Insight, in simple words, means analysis. That’s exactly what Sovrn Commerce helps you do through this feature. It is an analytical tool to help you understand the following:
- Monetization potential of content according to various niches
- The success factor of the ads you place on your site
- The links that fetch you the most income
- The advertisers that provide you the most commission for routing users to buy their products and so on
These tools help you understand about the ads and content that you have to focus on to improve your site’s monetization. They also make you aware of your areas of improvement, so that you can work towards strengthening those, and leave no stone unturned in monetizing your site.
Automation – Automation is the need of the day. With new technologies being introduced every day in the field of advertising and online monetization, you cannot afford to spend a lot of time in tracking your ads or ranking the retailers based on the commissions they offer. Sovrn Commerce has automated all these processes for you, thanks to which you can know the performance report of ads & retailers with just a click. Thus, you have a lot of time on your hands to improve the quality of your content and make it presentable enough to attract traffic and retailers as well.
Solutions For Publishers
If you are a publisher, you would have been aware already that your viewers trust your content and the products/services that you endorse on your site. They make some important purchase decisions based on the ads or links on your site. When your content is already influencing enough, why not convert into a money-making opportunity?
Convert
This is one of the most important tools offered by Sovrn Commerce for publishers. As the name suggests, this is a tool that helps you convert simple ad links to monetization opportunities. This process works in the background of your site and helps you earn a considerable amount of revenue with a single click.
Link Optimization
This is a tool, through which Sovrn Commerce works at the background to optimize your ad link to such an extent that you get connected to the retailer who pays you the most. For example, if the product that you have linked in your site is from Retailer A, the technological brilliance of this product will automatically link the same product to Retailer B, if B’s commission rates are higher than A’s.
When the user views your blog or site, he will still see the same product linked there; however, you will face a huge difference in your earning potential. When the users click on the link, they will be redirected to Retailer B’s website, thereby helping you earn more than before per click. You might be surprised that currently, more than 87000 publishers have opted for the Link Optimization facility to improve their money-making potential.
With the Convert & Optimize tools, you can enjoy the following benefits as a publisher:
- Automatic conversion of ordinary product links into revenue-generating hyperlinks
- Building a partnership with over 70000 merchants partnered with Sovrn Commerce and enjoy the best commission rates in the advertising industry
- Generate loads of revenue from existing product links by copying and pasting the snippet of code on your website
Solutions For Merchants
As a merchant, you will get an excellent opportunity to position your brand in the websites of Sovrn Commerce’s premium publishers. With the same Convert and Optimization tools, merchants can also find many chances to match automatically with the required publishers to improve their brand value. According to merchants & publishers who have used Sovrn Commerce, this is one of the best platforms ever to carry out high-quality transactions.
Paid Placements
Do you want to position your brand very naturally in the publisher’s sites? Sovrn Commerce offers paid placements services for you, thanks to which you can reach out to one of the 100,000 publishers already registered here. All you need to do is pay for promoting your products in the publishers’ sites in the right places and see an obvious jump in your sales figures. Since the tool is completely automated, you don’t have to worry about over-promoting your product.
Your product links will be natively placed on the relevant sites, in such a way that they are attractive to the users. When they click on the links and make a purchase from what they say, it will lead to an increase in your sales numbers as well. Merchants who have tried this tool of Sovrn Commerce have had quite a lot of success through this advertising technique. Most of them are of the opinion that this tool helped them achieve at least a 20% increase in their total sales figures.
Customization And Reporting
Publishers will see thousands of merchants whose products might match with your niche. However, how do they know which merchant is the right choice for them and which one offers the highest rate of commission? This is why, as a merchant, you should always focus on offering attractive rates for premium publishers, so that you can not only improve the visibility of your brand, but also enjoy increased revenue in the form of sales.
Now, you don’t have to take the trouble of customizing your commission rates for publishers with excellent quality content and huge traffic. Thanks to Sovrn Commerce, you can get automated reports of the details of high-value publishers, so that you can tweak your commission rates for them to figure on their sites. Yes, you need to pay high rates of commission for them, but you will get excellent returns on investment as your product will be visited by millions of viewers monthly, leading to increased sales revenue for you.
Merchant Dashboard
When you have created your product links for various publishers, it is quite natural for you to get curious about how the various ads are performing for various sites. Sovrn Commerce has got you covered. Without much manual effort, you can just click the merchant dashboard option to know how your ads have performed across all publishers.
Apart from this, you can also get additional information such as the number of clicks your product links have garnered, the number of orders generated by the links, sales per click and so on. These are important for you to understand if you can continue with the same strategy for the publishers or if you have to tweak them a bit to increase your revenue-generation potential.
Sponsored Content
Do you want your brand to target a wide audience at one go? Are you looking to explore a new market to promote your brand? Do you want your product links to attract a lot of clicks, eventually driving your sales revenue? If you have answered “yes” to all or one of these questions, you can opt for a feature known as sponsored content that Sovrn Commerce offers.
In this feature, you can connect with influential publishers that Sovrn Commerce offers and get them to write about your product or brand in their content for a certain fee. These celebrities or influencers have a huge following; therefore, when they endorse your product or service, you get to gain immense visibility. All the followers of these influencers will get to know about your brand as well, thereby leading to a great jump in your incremental sales figure.
Preferred Partner Program
Sovrn Commerce understands that different merchants have different needs. Therefore, it has come with many tools to help them improve the merchants’ brand-visibility and sales figures. If you are one of those merchants that don’t mind spending some money initially to get stable & guaranteed returns, in the long run, you can opt for the preferred partner program.
To participate in this, you should be ready to increase your commission rate by 25%. Don’t get shocked by the high rates. This is a time-tested tool that guarantees you stable returns on your investment in the long run. Before you realized, you would have earned back more than what you spent for the program. Once you intimate Sovrn Commerce about your intention to participate in this program, the company will inform your publishers about the same through intelligent email campaigns and attractive blog posts.
All of these tools (both for publishers and merchants) are designed in such a way that they create a win-win situation for both parties without compromising one bit on the overall experience of the end-users.
Pros of Sovrn Commerce
- There is no fixed cost structure offered by this monetization tool. Your payment differs on the tools you choose, and the type of requirements you have, whether you are a publisher or a merchant.
- While most of the online monetization tools start paying you only when you have reached the threshold of $50. However, Sovrn Commerce considers $25 as the minimum payment threshold. This is a welcome-relief even for beginners to make some money through their websites.
- Offers detailed analysis for publishers and merchants to know how the links have performed so that one can understand the monetization potential of each.
Cons of Sovrn Commerce
As a publisher, if you have registered with the services of Sovrn//Commerce, you may have to wait for a while till the company studies your website to check if you have fulfilled the basic requirements. Sovrn//Commerce can reject your website even after many days, and its decision is final.
Bottom Line
If you want to make the maximum use of the links used in your website and ensure that every link that you use helps you to earn money, Sovrn Commerce is the right platform for you. The best part about this product is that it offers many customization features for merchants as well as publishers, without being biased to any party. Try it right now and watch your monetization potential go up phenomenally.
