Introduction
Regarding keyword research, the right keywords can easily make or break your search engine optimization strategy. You won’t get as much website traffic or conversions if you’re not using the best keywords and phrases that are popular among potential consumers. But if your keyword strategy is strong with relevant terms that people are searching for on Google, you will see results! In this post, I am going to show you how to find the right keywords for your business using some simple steps that anyone can follow:
Understand what your clients need.
There are many different things to consider when it comes to keyword research. The first and perhaps most important question is: What do your clients need?
That may seem an obvious answer, but it’s one of the most critical considerations for keyword research. It’s easy for us as marketers and content creators to get caught up in our needs—we want more traffic and better rankings—and forget about what matters most: helping customers find what they’re looking for!
Understanding this fundamental concept will help you identify relevant and valuable keywords for your target audience. When you find those keywords, they’ll be able to see what they need from you at just the right moment in their purchasing cycle (which means good things).
Understand the meaning behind your client’s keyword.
It is essential to understand the meaning behind your client’s keyword. It would help if you got to know your client and understand what they want to achieve. If you can do that, it will be easier for you to choose the right keywords for their website.
Do your research!
Now that you understand how to determine if your keyword is a long-tail term or a broad term, it’s time to research whether that keyword is searchable. You should first find out how widespread the keyword is by Googling it and seeing how many results come up. If there are only 10 results, no one will be searching for your page! You want to see at least 1000 results when searching for keywords.
Next, take note of any trends related to this keyword: Is it seasonal? Does it have an upward or downward trend over time? Then consider geographic relevance—does this keyword bring up relevant pages when searched in different areas?
Gather competitor keyword lists and study them also.
Next, you’ll want to gather competitor keyword lists and study them. Look at your competitors’ keywords and see how they’re doing in search results with those keywords. Also, look at the keywords your competitors are ranking for and what kind of traffic they’re getting. That can be a good indicator of whether or not a particular keyword is worth pursuing because if it’s bringing in high amounts of traffic, it might be worth going after yourself!
Use the right tools for keyword analysis.
Several free and paid online tools can help you with your keyword research. You can use these tools to determine which keywords are highly searched, have high competition, and offer the best conversion opportunity. Some of the most popular keyword analyzing tools include:
- Google’s Keyword Planner tool (free)
- SEMrush (paid)
- WordTracker (paid)
The first step is to identify your target market or audience and then visit each tool to see what keywords people in your target market are searching for. You can also narrow down the results by price range, difficulty level, and more by using filters within each tool. For example, if you’re an ecommerce store owner who sells shoes online. You would want to look at how many people search for “women’s white open toe pumps” instead of looking at all possible searches across all industries. That could lead you away from focusing on what matters most: women wearing white open-toe pumps!
Find the most popular keywords in your industry using Google AdWords Keyword Planner.
The Google AdWords Keyword Planner is a tool that lets you search for keywords and find out how many people are searching each month. You can also see your industry’s average cost per click (CPC), which will help determine if the keyword is valuable to your business.
Before using it, ensure you’re logged into an AdWords account. Then head over to https://adwords.google.com/select/KeywordToolExternal and click “Get search volume.”
Type in some terms related to what you offer or sell, such as “nursing homes” or “new construction homes.” Scroll down until you see a list of suggestions that match what you’ve typed so far; then click “Save as new ad group.” Next, type some more related terms into the text field below—for example, long-term care facilities and nursing homes—and then hit enter on your keyboard. That will bring up another page about how often those two phrases are searched for together and their estimated CPCs (cost-per-click). Suppose these numbers seem reasonable based on similar businesses charge for their services or products. In that case, this could be an excellent start when deciding which keywords should be included within your content strategy!
Look for long tail keywords with high search volume and low competition.
Long tail keywords are phrases that are more specific than a broad keyword. They’re often used to describe what someone is looking for and are easier to rank because they have fewer competitors.
For example, if your site is about dog parks in New York City, you’d choose long-tail keywords like “best dog park in Queens” or “dog-friendly restaurants in Manhattan” instead of something like “dog parks.” You’ll find your website will have a higher conversion rate and less competition when using long-tail keywords.
Choose search phrases that are specific enough to ensure your content gets found.
You want to ensure that your content is relevant, so it’s important to include words or phrases that are specific enough. You don’t want to use broad keywords that could apply to any business, industry, or location. You also don’t want to choose a handful of random words and hope for the best. Instead, pick search phrases that are specific enough, so they help your content get found by people searching for it:
- Use keywords that relate directly back to your business name
- Include keywords related directly back to the type of service you provide
- Include industry-specific keywords such as “accounting” or “law.”
With these easy steps, you can create a strong SEO keyword strategy for your business.
Creating a solid SEO keyword strategy is integral to your online marketing strategy. If you’re not sure where to start, follow these six steps to find the right keywords for your website:
- Use a keyword tool to find the most popular keywords in your industry
- Use Google AdWords Keyword Planner to find long tail keywords
- Choose search phrases that are specific enough to ensure your content gets seen by the right people
- Understand what your clients need and how they search for information online
Conclusion
I hope this article has helped you understand how to choose the right keywords for SEO and how to use them effectively. Remember, there is no magic formula or a one-size-fits-all approach to SEO. It takes time and patience, but if you follow these tips above, I promise your website will rank high in search results soon!
